AI SEO: How to Use AI SEO to Improve Your Website

05 Jan, 2025

What is artificial intelligence?
Artificial intelligence is basically a term for a set of technologies - machine learning being one, as well as computer vision, natural language comprehension (NLP) and deep learning and even other technologies that are in many ways emerging.

What is the objective of AI?
The overall objective of AI is to perform cognitive tasks much better, faster, and with less effort than a human being. The technology hopes to make our work and lives easier.
AI already has demonstrated successful results in a lot of areas, including achieving higher revenues.
In sales and marketing, 30% of respondents using AI in their business reported an increase in revenues in the 6-10% range due to implementation.

AI SEO-what is it?
Well, Artificial Intelligence has become a very vital component in the algorithms of the top search engines. For instance, Google uses Rankbrain and BERT. That means the more you know about AI and its effect on search engines, the more you will be able to find ways to enhance your SEO with artificial intelligence technologies, as per the understanding. That is not where it ends, though.

Why is AI SEO Important?
AI is great for data analysis, which is one of the most important parts of developing a great SEO strategy. From guiding you through the bits of trending topics to finding content gaps, any job can become much, much easier and efficient with the use of AI-powered SEO software. With AI and SEO combined, you have everything done digitally.

The AI Search Engine Optimization is useful. Both are complex areas; however, intersecting these would simplify the effort of improving one's website ranking per se. Search engines care about their users. They aim to provide the most relevant content to them. Therefore, SEO is no longer about keywords; it is about Concepts: what is the idea behind the search/query? Context: what is the reason behind the search? Customer satisfaction: what are the most relevant answers to the user's query? For this reason, keyword stuffing failed (and failed since the advent of Hummingbird). One needs to have a spectacular link building strategy and the optimization for AI-powered search engines for high ranking in the content. User experience is one of the primary concerns of ranking today (and the future). And the best kind of user experience that a website may offer is through AI.

AI SEO: 6 Ways to Utilize AI for Your Websites
Now that you know what AI is and how AI SEO can affect your site, let's have a look at some ways you can use AI SEO to thrive among the modern SEO tactics.

Opportunity Finding in AI SEO
Under an important consideration comprising SEO, the secret ranking chances are still unnoticed, unexploited.
Among these domains, artificial intelligence is now proving quite effective again in helping boost the online standing of your website. In fact, within the past couple of years, some of the most powerful AI-driven SEO tools have come out to present much more in-depth insight into:

AI SEO Content Creation
Discovering content opportunities is but a small part of the battle for ruling over the SERPs.
You also have to put out those content pieces that hit the note.
This is where AI could help enhance your SEO.

AI SEO-Based Content Optimization
It has been all about keywords, internal links, backlinks, and so on in content optimization for quite some time.
These are all still valid.
Things have progressed far beyond that, and search engines have become so very much refined from the perspective of indication to know what exactly the user is after while searching.
How to optimize the content now in line with user intent?
You just need to train that thing as an AI.

Voice Search Optimization
Voice search is one among the many rapidly growing areas in search.
The increase in the use of voice-activated devices by people to search the internet has rendered voice SEO (VSEO) an aspect that one has to leave out with regards to SEO.
Just look at how fast the number of voice-activated assistants is increasing:
ai seo voice assistants
Statista estimates that, in the coming years, the voice assistants in the world will increase to around 8.4 billion-the-in-being population of this world.
Most voice searches are in the form of questions, hence one of the top methods to optimize for VSEO is to answer the very questions people are asking.

Scale Your SEO
A significant part of SEO is the tedious, manual work that has long rendered it impossible for marketers to get quick results.
AI has changed that.
AI-backed tools have relieved most of the tedium from SEO-related tasks of data collection, analysis, and application-to-action translation.

User Experience
No matter what-your primary focus is going to be the user when it comes to Google or other search engines.
This implies that user experience (UX) is extremely important for SEO.
This is most likely the reason behind Google's, rather rare, announcement that page experience will be a significant ranking factor, starting from 2021.
What is page experience, then?
Sometimes, according to Google, page experience is a set of signals that measure a user’s satisfaction (or lack thereof) during interactions with a web page, beyond pure informational value.
It includes the overall UX that a page provides.