Social Media Advertising focuses on digital platforms like Facebook, Instagram, and Twitter, allowing for precise targeting based on user behavior, interests, and demographics, whereas traditional advertising often relies on broader methods like TV, radio, and print media.

Key components include defining clear goals, understanding the target audience, creating engaging content, choosing the right platforms, monitoring and optimizing campaigns, and using analytics tools to track these metrics and adjust strategies to improve performance.

A/B testing allows you to compare different ad variations to determine which performs best. This helps optimize your campaigns by identifying the most effective elements such as headlines, images, and calls to action.