The course covers various tools and platforms including Mailchimp, Constant Contact, and other leading email marketing software. Participants learn how to use these tools for campaign creation, automation, and analytics.

SEO and email marketing are two distinct practices, and they often come into play at very different parts of the customer journey. However, email and SEO do intersect, and there are ways people who focus on these areas can help each other out.

The most common channels used in direct marketing include emails, direct mail, telephone calls, and SMS messages. Each channel serves a unique purpose and can be chosen based on the preferences and behaviors of the target audience.