Risks include potential violations of Twitter's policies, leading to account suspension or shadow banning. Additionally, some services may use automated bots or fake accounts, which can negatively impact engagement and credibility.

Yes, these services can assist with crisis management by monitoring real-time mentions, crafting appropriate responses, and implementing strategies to control the narrative.

Key factors include content relevance, timing of posts, audience targeting, and engagement quality. We continuously analyze these factors to optimize your marketing strategy.